Search Engine Optimization
SEO services from Darsow Web Design in Billings, MT
SEO refers to the process of optimizing the code and content of a web page (or entire site) to rank higher in search engine results. The ultimate goal of SEO services is, of course, to increase the traffic to a site.
Search Engine Optimization is a top priority here at darsow Web Design. In fact, it is the core focus of what we do and the special techniques employed are what make my sites "Optimized by Design". If we are building your site for you then SEO services are included with the project. Unlike many of our competitors, we don't wait to hit you with a second charge a few months down the road to optimize your site to your target audience. In most cases all optimization is done to target natural results and only in very rare circumstances do we ever suggest pay-per-click advertising. If your developer wants to charge you for SEO after your site is completed, chances are they didn't build it correctly to begin with.
If you do have a site built by someone else and it is justnot generating the trafic you desire then please contact me for a no cost / no obligation assessment and consultation to find out how Darsow Web Design can boost your traffic and your bottom line!
Why SEO is Needed:
There are currently in excess of 250 million websites online with a combined total number of pages estimated to be around 3 trillion! That is a huge amount of content from which Google and other search engines have to choose when deciding what results to disply for any given search. Chances are, no matter what the subject of your site, there are tens of thousands of pages offering sililar or at least related information.
By optimizing your site for certain words and phrases which your target audience is likely to use, you increase the ranking of your site in the results. Without having your pages optimized your chances of being found are much lower.
How SEO Works:
While I am obviously not going to give away trade secrets which have taken years to develop and hone, I will give you a general outline of the process so that you have a better understanding of search engine optimization and can assist in the process.
Google is the undisputed leader in the search engine industry and for the most part SEO is going to focus on Google results. There are really only two other players--Yahoo & Bing. Most of the other "search engines" really do nothing more than display results which they obtain from one or more of these. Because of this most SEO work revolves around attempting to understand the algorythm used by Google to determine any given page's importance for a particular search. The fact is that nobody knows exactly how the Google algorythm, works, but SEO professionals have learned much about it and are able to modify a pages code and content to maximize the chances of getting a page 1 result in Google. Because Google dominates the market, getting high hits there not only increases your traffic from Google but also boosts your results on Yahoo and Bing.
In a nutshell SEO involves modifying the code and content on a page to maximize its value to Google for particular targeted word and phrases. Determining what words and phrases to target and exactly what method or methods to use involves such things as:
- Market Research in Your Industry
- Consultation with You and Your Staff
- Competition Site Analysis
- Code & Content Modification on Your Pages
- Directory Submissions and other Inbound Link Building
There are also things which can have a negative impact on your site's ranking. Identifying and correcting these sorts of problems is often a huge part os a successful SEO campaign. Most of these problems are caused by a site being built incorrectly by do it yourself developers or the use of outdated techniques and code. Some examples of these types of problem areas include:
- Missing or Improper Meta Tags
- Use of Depricated HTML code
- Improper use of various Page Elements such as Headers
- Incomplete Image Tag Code
- Use of Keyword Spamming or other Blacklisted Methods
Benefits of SEO:
The benefits of having your pages optimized via correct SEO techniques are probably pretty obvious. They include such things as improved search result rankings as well as higher click through rates and more traffic to your site.
How Much Does SEO Cost?
Although the initial cost of search engine optimization can vary widely depending on the particular industry you are in, how many pages you have on your site, and what the current state of your site is, it is fait to say that if your site is used to promote a business it is costing you more not to do it than whatever the bill turns out to be. The truth of the matter is you simply can not afford not to have your site optimized. In the end your return will be much more than your investment.
Please contact me for a detailed analysis of your site and an accurate cost bid on an SEO campaign that fits both your needs and your budget.